Product engineering meets commercial judgement.

Founders Lab is a custom software and venture studio in Sydney. We bring product, technology, and sales perspectives together to help businesses choose useful improvements and put them into practice.

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Why we do this

Technology creates new ways to reach customers, reduce manual work, and share information. Our role is to understand where those possibilities matter to your business, then help you choose and deliver the right next step.

Building and selling together

Product decisions affect how a business sells. Customer conversations reveal what a product needs to do. We bring those perspectives together.

Product and engineering

Understanding the problem, deciding what to build, and designing and developing software that people can use.

Sales and distribution

Understanding who the customer is, why they would buy, and how to reach them.

Both perspectives inform our work. The responsibilities we take on depend on the engagement, whether we are building for a client, advising a founder, or joining a venture.

How we approach the work

  1. 01

    Understand.

    We start with a conversation about your business, what you want to achieve and what’s getting in the way.

  2. 02

    Plan.

    We recommend an approach and agree the scope, price and timeline with you. Together, we define what success looks like.

  3. 03

    Deliver.

    We put the plan into action, review progress with you and make sure your team is ready to use what we deliver.

  4. 04

    Support.

    As your business evolves, we can help you maintain your systems, improve what’s working and decide what to tackle next.

For advisory and training, we agree the questions or skills to work on and the sessions needed to address them.

Working principles

  • Outcome first

    Start with what the business needs to achieve.

  • Solve the right problem

    Focus on the problems whose resolution creates meaningful business value.

  • Define before we build

    Agree scope, responsibilities and what success looks like before work begins.

  • Move fast, build well

    Work efficiently while making time for design, quality and testing.

  • Be transparent

    Be clear about our capabilities, limitations and progress.

  • Share responsibility

    Own our delivery commitments and agree what we need from you to make the work successful.

  • Measure what matters

    Assess success against the business outcomes we agreed.

Technology and AI

AI-assisted development helps us build efficiently and make custom software accessible to more businesses. We remain responsible for the design, engineering, and testing. When AI is part of a client solution, we choose it for a specific task and build in appropriate checks and review.

Let's talk about your business.

Tell us what you want to achieve and where you could use help.

Prefer to send a message? Contact us