A clearer view of what to do next.

Product and sales advice for founders deciding what to build, how to reach customers, or where to focus. We review your plans, work through the options, and help you make an informed decision.

Prefer to send a message? Contact us

Product and sales advice

  • Product advisory

    Define the product, prioritise features, assess technical choices, and prepare a clear brief for developers.

  • Sales advisory

    Identify prospective customers, organise your pipeline, and improve how you approach sales conversations and follow-up.

  • Product and sales together

    Connect what you are learning from customers with what you build next and how you sell it.

When it helps

  • You need to decide which features deserve your time and budget.
  • You have a product and need a more consistent way to find customers.
  • You want a second opinion on a development brief or proposal.
  • You want to test your assumptions before committing to a decision.

How it works

We agree the questions to work through, then use focused conversations and reviews of your plans or work to address them. You can engage us for a specific decision or ongoing advice. We set the format, frequency, access between sessions, and fee before the engagement begins.

Advisory helps you make and act on decisions. Product development or delivery of a sales programme is separately scoped if you need that work as well.

For a commissioned product build, see Custom Software for Startups. For a deeper partnership in building the business, see Ventures. If your priority is improving an established business's tools and processes, explore Business Advisory.

Talk through your next decision.

Tell us where you need another perspective. We will discuss whether product advice, sales advice, or both would help.

Prefer to send a message? Contact us